What is the difference between UX and UI?

Ideally, the design combines form and function, features and aesthetic manifestations. UX (User Experience) design is responsible for functions and properties, it is a process of developing a product that is useful, easy to use, and pleasant to interact with. The goal of UX designer is to lead a user to the ultimate goal, to help him/her “solve the problem.”

The UI design is a visual presentation of a “product”: what colors to use, will it be convenient to click buttons, will a text be readable, etc.

Where does UX start?

The earliest-phase UX research has much in common with marketing research. For example, analysis of competitors and the market, identification of the target audience and business model.

Assessment is one of such research. This is a way to learn the positive experiences of competing companies and is a way to apply this information in their activities.