How are design and marketing similar? 

The marketer and designer set and achieve goals based on assessments, analysis, and market researches, characteristics, demand, and audience. Designers learn to be empathetic, because you need a lot of knowledge about the consumer and his behavior to design an application. The same thing is used by marketers to run a successful advertising campaign. The formula for business success is good design + good marketing. Marketing and design combine work (product), i.e. forecasting future reactions and impressions, behavioral design, and planning behavior based on new experiences and existing models